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Media Advisories and Press Releases

Americans for Fair Taxation will be responsible for sending out press releases, but you may on occasion want to send out media advisories. Media advisories let the media know the specifics of an event which you may want a reporter to cover, such as a Volunteer meeting, an appearance at the Chamber of Commerce, or a guest interview opportunity. Never use a quote in a media advisory. Only cover the who, what, when, where and why. Always include your phone number for more information. Make one-two polite follow-up calls after sending the advisory to remind the press of your FairTax event. The following is just an example. It does not need to be this long. Keep it simple and factual.

Sample of Media Advisory:

"Americans for Fair Taxation Holds First Ever Open House"
What: Open House at the Americans for Fair Taxation Houston office
When: Monday, July 2, 2001 10 am to 3 pm
Where: 4200 Westheimer, Suite 230, Houston, Texas

Featuring:

(This might include the speaker's name, a video being presented, or other "special" activities.)

Americans for Fair Taxation’s Houston office will be holding its first ever Open House on Monday, July 2, 2001. The public is invited for a day of refreshments, door prizes, and good company! Come and learn about the most well-researched tax reform proposal in the country. Please call 1-800-FairTax for directions or to help with the most exciting grassroots movement in America today!

About Americans for Fair Taxation: Americans for Fair Taxation is a 501c(4) non-profit, non-partisan organization, headquartered in Houston, Texas with an office in Washington, D.C. Since it was founded in 1995, Americans for Fair Taxation has grown to become the largest tax reform organization in the United States with over 400,000 supporters and members. Americans for Fair Taxation advocates the elimination of the current income tax code and proposes to replace it with the FairTax, a single-rate, federal consumption tax collected only once, at the final point of purchase for personal consumption.

The FairTax offers long-needed tax relief to all Americans, while eliminating the income tax and allowing Americans to keep 100% of their paychecks. The FairTax is the only tax reform proposal which untaxes the poor and allows wage earners to keep 100% of their paychecks while still funding all existing government programs. The FairTax will dramatically reduce prices, protect and ensure funding of Social Security and Medicare, empower low-income earners, and put choice and control back into the hands of every American.

Americans for Fair Taxation has conducted extensive policy research, and it has commissioned a variety of issue papers about the economic impact of the FairTax on various sectors of industry and on individual taxpayers. Many of the issue papers are available in the "research" section of the Web site: www.fairtax.org. The FairTax has often been referred to as "the most thoroughly researched and the most viable alternative to the current tax system."

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