Media
Advisories and Press Releases
Americans for
Fair Taxation will be responsible for sending out press releases,
but you may on occasion want to send out media advisories. Media
advisories let the media know the specifics of an event which you
may want a reporter to cover, such as a Volunteer meeting, an appearance
at the Chamber of Commerce, or a guest interview opportunity. Never
use a quote in a media advisory. Only cover the who, what, when,
where and why. Always include your phone number for more information.
Make one-two polite follow-up calls after sending the advisory to
remind the press of your FairTax event. The following is just an
example. It does not need to be this long. Keep it simple and factual.
Sample
of Media Advisory:
"Americans
for Fair Taxation Holds First Ever Open House"
|
What: |
Open
House at the Americans for Fair Taxation Houston office |
When: |
Monday,
July 2, 2001 10 am to 3 pm |
Where: |
4200
Westheimer, Suite 230, Houston, Texas |
Featuring:
|
(This
might include the speaker's name, a video being presented, or
other "special" activities.) |
Americans
for Fair Taxations Houston office will be holding its
first ever Open House on Monday, July 2, 2001. The public
is invited for a day of refreshments, door prizes, and good
company! Come and learn about the most well-researched tax
reform proposal in the country. Please call 1-800-FairTax
for directions or to help with the most exciting grassroots
movement in America today!
About
Americans for Fair Taxation: Americans for Fair Taxation is
a 501c(4) non-profit, non-partisan organization, headquartered
in Houston, Texas with an office in Washington, D.C. Since
it was founded in 1995, Americans for Fair Taxation has grown
to become the largest tax reform organization in the United
States with over 400,000 supporters and members. Americans
for Fair Taxation advocates the elimination of the current
income tax code and proposes to replace it with the FairTax,
a single-rate, federal consumption tax collected only once,
at the final point of purchase for personal consumption.
The FairTax
offers long-needed tax relief to all Americans, while eliminating
the income tax and allowing Americans to keep 100% of their
paychecks. The FairTax is the only tax reform proposal which
untaxes the poor and allows wage earners to keep 100% of their
paychecks while still funding all existing government programs.
The FairTax will dramatically reduce prices, protect and ensure
funding of Social Security and Medicare, empower low-income
earners, and put choice and control back into the hands of
every American.
Americans
for Fair Taxation has conducted extensive policy research,
and it has commissioned a variety of issue papers about the
economic impact of the FairTax on various sectors of industry
and on individual taxpayers. Many of the issue papers are
available in the "research" section of the Web site:
www.fairtax.org. The FairTax has often been referred to as
"the most thoroughly researched and the most viable alternative
to the current tax system."
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CONTACT:
Name
Phone Number
e-mail address
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